Untapped Market of Beverage Industry- Goli Soda Stratergy

Goli soda/Banta soda Industry in India is an fragmented industry which is popular with its chilling and soothing experiencing, much popular with middle class and lower middle class family very few are able to position themselves unique. In few place, soda act as a Hajmola. India need this soda industry. But few problem have affected the brand of soda industry badly. This isn’t done by MNC cola companies but by the Goli Industry themselves.

1.      Hygiene: Any person who tend to eat/ drink see hygiene. Asking a question to himself, “How safe is it?”. My dad always scold me when I have goli soda the most prominent reason he give is water and Ice. The water used in the soda manufacturing isn’t a mineral water. And our generations aren’t that strong with our immune system.  Coming up to ice, we have witnessed many local reporters, reporting on the quality of Ice and usage of ice from medical hospital and so on. When its ice! Everyone is scared off.  

2.      Product: These sodas are mainly sold on roads and footpath normally on hand pulled crafts who don’t have a specific place which is a key ingredient of 4P’s marketing. Coming up to product, every soda is same with taste and very less verities are available. The flavors used aren’t homemade but bought on a glossary store nearby. They also fail in standardizing the product because, the lemon they use aren’t yellow all the time and the salt and masala they use do very time to time.

3.      Substitutes: I never consider a cola drink to be a substitute. But products like nimbozz, minute made,7up, sprite are one of them. The availability of soda masalas in packets have a great impact on this market because it’s safe to do it in home. Every mineral water plant are trying to come up with a soda bottling unit, once soda used to be sold on BAR’s but they are now successful reaching every single breakry, small glossary shops and cold drinks  store.

Untapped market of Beverage Industry

Many beverage company are trying to fill the demad of a goli soda with the help of brands. But they haven’t tried the jalgeera which is a famous Hajmola. Many people desire to have a soda but find difficult to find soda or masala or sometimes a right quantity of masala. 

ವಿನೂತನ ಮಾದರಿಯ ಜಾಹೀರಾತು ತಂತ್ರ

                     

                        

              ಇಂದಿನ ತಾಂತ್ರಿಕ ಜಗತ್ತಿನಲ್ಲಿ ಜಾಹೀರಾತುಗಳದ್ದೇ ಕಾರುಬಾರು. ಪ್ರತಿ ದಿನವೂ ನಾವೂ ಅನೇಕ ಜಾಹೀರಾತುಗಳನ್ನು ವ್ರತ್ತಪತ್ರಿಕೆಗಳ್ಳಲ್ಲಿ, ದೂರದರ್ಶನದಲ್ಲಿ, ಅಂತರ್ಜಾಲದಲ್ಲಿ, ಕಾಣಬಹುದು. ಇದರಿಂದ ಉದ್ಯಮಗಳು ಸಾಕಷ್ಟು ಪ್ರಮಾಣದಲ್ಲಿ ಬೆಳೆಯಲು ಸಹ ಕಾರಣೀಭೂತವಾಗಿದೆ. ಈ ಜಾಹೀರಾತುಗಳು ಇಷ್ಟೊಂದು ಪರಿಣಾಮಕಾರಿಯಾಗಿ ಬೆಳೆಯಲು ಉದ್ಯಮಗಳು ಸಾಕಷ್ಟು ಹಣವನ್ನು ವ್ಯಯಿಸುತ್ತಿವೆ. ಜನರ ಗಮನ ಸೆಳೆಯಲು ಉದ್ಯಮಗಳು ಪ್ರಖ್ಯಾತಿ ಹೊಂದಿದ ವ್ಯಕ್ತಿಗಳನ್ನು ರಾಯಭಾರಿಯನ್ನಾಗಿ ಬಳಸಿಕೊಳ್ಳುತ್ತಿದೆ. ಇದಕ್ಕೆ ತಕ್ಕ ವರಮಾನ ಅವರಿಗೆ ನೀಡಲೇ ಬೇಕಾಗುತ್ತದೆ. 

                     ಇಂದಿನ ಬದಲಾವಣೆ ಯುಗದಲ್ಲಿ ಪುರಾತನ ಜಾಹೀರಾತುಗಳು ಮಾಯವಾಗಿ ವಿನೂತನ ತಂತ್ರದ ಜಾಹೀರಾತುಗಳು ಬರುವ ಪ್ರಯತ್ನದಲ್ಲಿ ಬಹುಮುಖಿಯಾಗಿ ಕಾರ್ಯನಿರ್ವಹಿಸುವ ದೊಡ್ಡ ದೊಡ್ಡ ಉದ್ಯಮಗಳು ಡಿಜಿಟಲ್ ತಂತ್ರಾಂಶಗಳನ್ನು ಬಳಸುತ್ತಿದೆ. ಆದರೆ ಪ್ರತಿಯಾಗಿ ಮತ್ತು ಪೂರಕವಾಗಿ ಇಂದಿನ ಕಾಲಕ್ಕೆ ತಕ್ಕಂತೆ ಕಾಲೇಜು ತಾಣಗಳಲ್ಲಿ ಮತ್ತು ಕಾಲೇಜಿನ ಖಾಲಿ ಗೋಡೆಗಳು,ತರಗತಿ,ವಾಹನನಿಲ್ದಾಣ,ಉಪಹಾರಮಂದಿರ,ದಾರಿದೀಪ, ಕಸದಡಬ್ಬಿ, ಮುಂತಾದ ಕಡೆಗಳಲ್ಲಿ ಸಮರ್ಪಕವಾಗಿ ಕಾಣುವಂತೆ ವಿನೂತನ ಮಾದರಿಯಲ್ಲಿಯೂ ಸಹ ಪ್ರದರ್ಶಿಸಬಹುದು. ಈ ಜಾಹೀರಾತುಗಳು ಸ್ಥಳೀಯ ವಿದ್ಯಾರ್ಥಿಗಳಲ್ಲದೇ, ಅಂದರೆ ವಿದೇಶಿ ವಿದ್ಯಾರ್ಥಿಗಳಿಗೂ ಸಹ ಒಂದು ರೀತಿಯ ತಿಳುವಳಿಕೆಯಾಗಿರುತ್ತದೆ. ಅವರು ಈ ಜಾಹೀರಾತುಗಳನ್ನು ಕಾಲೇಜಿನಲ್ಲಿಯೇ ವೀಕ್ಷಿಸಿದಲ್ಲಿ ಅವರಿಗೂ ಸಹ ಅದರ ಸಂಪರ್ಕ ಉಂಟಾಗುತ್ತದೆ. ಅಲ್ಲದೇ,ಅವರ ಇಚ್ಚಾನುಸಾರ ಕೊಳ್ಳುವಿಕೆಯಲ್ಲಿ ಪ್ರಮುಖ ಪಾತ್ರವಹಿಸುತ್ತದೆ. 

                        ಜಾಹೀರಾತಿನ ಈ ಹೊಸ ತಂತ್ರವನ್ನು ತರುವಲ್ಲಿ ಬಿಸಿನೆಸ್ ಮ್ಯಾನೇಜ್ಮೆಂಟ್ ಕಾಲೇಜುಗಳು ಎಷ್ಟು ಸಫಲವಾಗುತ್ತವೋ ಇಲ್ಲವೋ ಎಂದು ಕಾದು ನೋಡಬೇಕಾಗಿದೆ

A View on SMS Advertisement market in India

The greatest misunderstanding of Advertising is “Its Costly”. For a movement, even I have to admit this truth. But there are few cheap advertising available in market. One such advertisement is SMS advertisement. Easy, Quick and personal isn’t it?

Indian SMS ad market is lacking with technology and lack of integration. An SMS ad Market had failed to understand integrated web marketing: An facebook give an advertisement of Snapdeal and flipkart that you have recently had a look.

Problem with Indian SMS Ad market

Before understanding what have to be done. We have to look at what was wrong with SMS ad in Indian market.

After introduction of tele-marketing had very few technology as compared to today, which forced them to go with “Shotgun Strategy” (or non-target advertisement) even a lean person was asked to buy a sauna belt with attractive offers which resulted in increase in number of DND activation.

This have eventually spoiled the SMS ad market. Today Web marketing information is so critical hardly More than 70% of my contact list have this activation. Which is making companies critical to function today. By DND the SMS ad market have a limited reach.

Few advantages of SMS Advertisements

1.      It's quick- can be sent within no seconds

2.      It's cheap- compared to any other form of advertising it is cheap

3.      It's interactive- Here a person can interact with the company.

SMS Advertisement market is having a less scope but an government initiative to customize DND activation will benefit many SMS advertisement companies and Small scale business.   

An Competitive Analysis of Nokia Lumia 2520

It is the world of marketing; one product gets its life and a product get its end. The cycle continuous till the end demand. Innovation happens so as product develop from time to time. Here we have product worth describing, a product that have a guts that can change the world.

It is a “do or die” match for companies like Blackberry and Nokia to diversify or to stay in the market competing with new market leaders like Apple, Samsung and Micromax in India. It is a tough competition now; it is recently that Nokia came up with a new RT Tablet called Nokia Lumia 2520. The tablet is standing as new competitor for all tabs in market. 

It is a late market entry for Nokia to release tablets.  Yet, after Microsoft accusation Nokia 2520 is the product with its Unique Selling Point. Yes, this product has guts the change the experience of tablets and can replace notepads. We have to agree that Nokia is coming up with a new innovate solution and user friendly applications. But, far from android apps; Apps are fun and everyone has its own taste.  

We have something to learn from Orkut and Facebook. Orkut used to be one of the famous Social Network in India but soon failed due to the lack of user friendliness. Same here, people left Nokia because of only one reason that is a sudden rush of android. We won’t see what went Wong, we see what can be done. Even after drastic change, it was not possible for Orkut to get their own users back. A customer lost is lost, turnaround is difficult.

What change, I am speaking off?

Today, Tab has done a large implication on Notepads.  A laptop is a substitute of Desktop/CPU, a Notepad is a substitute of Laptop and a tab is a substitute of notepad. Nokia Lumia is capable of changing this chain of taught. When you find a tablet as a substitute of notepad, you find it hard type and operate like laptop. With the help of RT, Nokia is trying to bring a new experience which an tablet lack with.

The advantage of Nokia Lumia 2520 as shown in the video above it has screaming fast processor, multitasking is easy, the camera is wonderful. But this new tab also have couple of disadvantage along with it which is making less compatible against other tab.  It is not having a flash light as Samsung Galaxy note. It also has a major price competitor Nexus 10, why do we discard Appleipad Air with its brand.

According to me this product is a basic product and need couple of added feature along with it like: flash, phone connectivity, storage like Samsung Note;  pixel density, weight & price like Google Nexus 10.

Then what is the next Nokia Lumia, I am looking for?

I am looking for a synergistic product, an product which act as a tablet, pc and a phone. And nokia has everything to do it. 

   

    

The new HSBC's Ad campaign and Forex trading

Brazilian inflation is currently running at 6.59%, which is above the ceiling of the country's 2.5%-to-6.5% target inflation range. The 12-month inflation rate has been creeping higher since the beginning of the year, led by stubborn food and fuel prices. Inflation ended 2012 at 5.84%.

Brazil's economy expanded by just 0.9% in 2012 after disappointing growth of 2.7% the previous year. Most economists are forecasting growth of about 3.0% in 2013, but only if exports pick up and both consumer and business confidence remain firm.

On April 17^th , the central bank's monetary policy committee voted to raise its SELIC base interest rate a quarter point to 7.5%. Six members voted for the increase while two cast ballots for keeping the rate stable. Central bank to remain cautious in coming decisions, Bank says monetary policy to be "especially vigilant", Bank director comments raise possibility of steeper hikes.

How a Base Rate will boost Forex trading?

Interest rates directly influence the demand for currencies in two ways. Firstly, they provide an actual demand for the currency in the knowledge that the worlds largest investors, such as countries and banks, will look for the highest rate of return on their investment with the lowest risk. Interest rates therefore determine how attractive a currency appears to these investors and by increasing or decreasing the base rate of interest this can be achieved. In the same way as holding money in a regular bank account these investors need to purchase the currency in order to gain the preferential interest rate. Therefore, raising the base rate even only very fractionally results in an increase in demand for that currency which is instantly reflected in the value between forex pairs.

HSBC’s new ad campaign

The new lemon ads Lemonade and Lemon Grove is about to bring some boost for HSBC.The video starts with the all-American summer image of a kid earning some pocket money from her home-made lemonade stand. Suddenly trouble arises when her latest customer doesn’t have any American change. Not to worry, turns out not only does our littelest businesswoman cover all major currencies, she also speaks Cantonese. Cue a bus full of new customers and an emerging local lemonade monopoly for international customers. 

The new ads shown by HSBC where a little girl setting up a multinational lemonade stands by accepting different foreign currencies. The track is a specially recorded cover version by the Soundtree music production company of Thank Heaven for Little Girls, which was originally recorded by Maurice Chevalier for the 1958 movie Gigi.

 Source:

http://online.wsj.com/article/SB10001424127887323309604578429470230144226.html?mod=googlenews_wsj 

http://www.newstatesman.com/business/2013/04/adgenda-lemonade-ads-are-smart-move-hsbc

Hyundai Motor suicide ad draws ire for South Korean company

South Korean automaker Hyundai Motor Co has been forced to apologise for an advertisement that sought to promote the zero carbon emissions of one of its cars by featuring a man failing to commit suicide using a hose attached to the exhaust.

Hyundai ix35

It was an European unit of Innocean Worldwide Corp, an in-house advertising firm that is 40 per cent owned by Chung Sung-yi, a daughter of Hyundai Motor Group chairman Chung Mong-koo.

Both the companies said they "deeply and sincerely apologize for any offense or distress" that the posting of the "viral film", aimed at a European audience, may have caused.

What was wrong with the advertisement?

The advertise blunder created by hydrogen-powered car ix35 featured a middle-aged man attempting to commit suicide by sitting in his car with a hose connected to its exhaust pipe feeding into the car's interior. Yet he was not able to kill himself  because the car had "100 per cent water emissions," according to the advert.

Is Hyundai the only culprit standing?

Hyundai is not the only carmaker to have run into trouble over its advertisements. Last month, U.S. automaker Ford Motor Co came under fire for sexist adverts in India, prompting an apology from Ford India and the dismissal of employees at an Indian unit of advertising group WPP.

Click Here tho view the Video Advt